Friday, January 9, 2009

REPORT: PSA will rebadge and sell the Mitsubishi i MiEV in Europe




France's PSA Group, which includes Peugeot and Citroen, will be jumping into the electric car game in 2011 courtesy of Mitsubishi. The Japanese carmaker will start selling its i MiEV later this year in Japan and will reportedly supply a re-badged version to sell through European dealers. Mitsubishi is planning to start with just 2,000 examples this year, with plans to double that volume each year over the next few years. With the additional volume going to PSA, the total number of cars is expected to double with half going to the French. That will mean Lithium Energy Japan, the JV between Mitsubishi and GS Yuasa will also have to crank up its production volumes. There are already some examples of the iMiEV being tested by electric utilities here in the US, but Mitsubishi hasn't yet committed to actually selling the car here.

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