Friday, January 9, 2009

Mitsubishi to supply iMiEV to PSA, to be sold as Citroën and Peugeot




We've known since June that PSA has an agreement with Mitsubishi to work together on electric cars. What's new is a report in the Nikkei (subs req'd) about Mitsubishi supplying the all-electric MiEV to PSA an OEM agreement to be sold under the PSA brands Peugeot and Citroën. This is an agreement that benefits both partners, since Mitsubishi isn't that much of a powerful brand in Continental Europe and PSA will now have a readily-developed electric vehicle to have at showrooms. PSA could sell about 10,000 MiEVs in 2011, which would double Mistubishi's expected production figures. Most European countries are currently offering, or have announced, significant tax breaks and direct subsides to purchase electric cars. PSA had already developed a few EV models and you could actually buy a converted Peugeot 106 electric, some of which are used for car sharing in La Rochelle, France.

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