Hyundai Motor Co. aims at a higher level of quality and value with the recent release of the Genesis Coupe, touted as the automaker’s ‘halo vehicle’. At the launch in Jeju Island, a popular tourist destination in South Korea, Hyundai took the covers off of the Genesis Coupe for members of the Korean and international media. The new Genesis Coupe comes at the heels of the highly acclaimed Genesis sports sedan introduced earlier this year. With its simple, modern and crisp lines, the Genesis Coupe is the exemplification of Hyundai’s design evolution.
The Genesis Coupe also comes high performance capabilities and front engine rear wheel drive architecture. “The Genesis Coupe is our very first thoroughbred, a true halo car with all the hallmarks of a high performance car,” said Dr. Hyun–Soon Lee, president of the Corporate Research and Development Division. “The Coupe will do exactly what it was designed to do: Provide a thrilling driving experience and attract new customers to Hyundai showrooms and continue the transformation of our brand.”
The Hyundai Genesis Coupe will be powered by ange-topping, all aluminum 310 horsepower (premium fuel), 306 horsepower (regular fuel), DOHC 3.8-liter V6 Lambda RS. The base engine will be the 223 horsepower (premium fuel), 210 horsepower (regular fuel) 2.0-liter turbocharged Theta. Pricing for the 3.8L 310hp Lambda V6 version is expected to start below $30,000, while the 210hp 2.0L turbo four cylinder is expected to be priced even lower. Hyundai hopes to sell 40,000 Genesis Coupes a year: 5,000 in Korea and 35,000 in overseas markets.
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