Manic Hyundai Sunday: Genesis Coupe to debut in Super Bowl ad

After discovering that Hyundai would be running two separate commercials during the Super Bowl to introduce the Genesis coupe to the masses, we've been trying to imagine what kind of "precision driving footage" Rhys Millen would provide "matched to a completely distinct soundtrack" from cellist Yo-Yo Ma. The two spots share a single theme, "The Epic Lap."

Rhetorical ads aside, we're genuinely excited about the upcoming Genesis Coupe, which will be offered with either a 210-horsepower (220 with premium fuel) 2.0L turbocharged four or a 306 hp 3.8L V6 driving the rear wheels. Considering how cool Hyundai's other Genesis Coupe commercials have been, we're looking forward to seeing this one too. You can count us among the millions of viewers who'll be tuning into the big game on Sunday, Feb. 1st, regardless of who happens to be playing.

Later, Hyundai will launch a contest where online users can edit their own "Epic Lap" commercials. That sounds like it should get the creative juices flowing rather nicely. Hit the jump to read the press release and thanks to all who tipped in!

Hyundai Introduces Genesis Coupe

Hyundai Motor Co. aims at a higher level of quality and value with the recent release of the Genesis Coupe, touted as the automaker’s ‘halo vehicle’. At the launch in Jeju Island, a popular tourist destination in South Korea, Hyundai took the covers off of the Genesis Coupe for members of the Korean and international media. The new Genesis Coupe comes at the heels of the highly acclaimed Genesis sports sedan introduced earlier this year. With its simple, modern and crisp lines, the Genesis Coupe is the exemplification of Hyundai’s design evolution.

The Genesis Coupe also comes high performance capabilities and front engine rear wheel drive architecture. “The Genesis Coupe is our very first thoroughbred, a true halo car with all the hallmarks of a high performance car,” said Dr. Hyun–Soon Lee, president of the Corporate Research and Development Division. “The Coupe will do exactly what it was designed to do: Provide a thrilling driving experience and attract new customers to Hyundai showrooms and continue the transformation of our brand.”

The Hyundai Genesis Coupe will be powered by ange-topping, all aluminum 310 horsepower (premium fuel), 306 horsepower (regular fuel), DOHC 3.8-liter V6 Lambda RS. The base engine will be the 223 horsepower (premium fuel), 210 horsepower (regular fuel) 2.0-liter turbocharged Theta. Pricing for the 3.8L 310hp Lambda V6 version is expected to start below $30,000, while the 210hp 2.0L turbo four cylinder is expected to be priced even lower. Hyundai hopes to sell 40,000 Genesis Coupes a year: 5,000 in Korea and 35,000 in overseas markets.